Building your customer base and increasing your company’s visibility starts with a well designed and search engine optimised website. A considered, user focused and easy to navigate website is essential to provide an attractive shop front for your business.
Whilst the intricacies of Search Engine Optimisation (SEO) can seem like dealing in the dark arts it fundamentally entails delivering quality and relevant content that search engines can easily index.
At Into the White we offer a range of digital support to help increase your online audience and build your brand’s visibility. Whether you’ve an already established online presence or need help knowing where to start, we can help you navigate through the world wide web and start to climb the search rankings.
Into the White have a wealth of experience in delivering quality e-marketing solutions to clients across many sectors. Whether you require a single mail shot to promote your company or management of monthly promotions we have a variety of flexible email marketing packages.
The ability to engage with your current and potential customers on a personal level is the main benefit of social media for businesses. As with all good communication it’s about dialogue, if you use the platform purely to self promote you may do your brand more harm than good.
Good social media management does come with some responsibilities. Many users have grown to expect an almost instantaneous reply so dedicating some time to regularly check your profiles is important.
It is also worth noting that it’s the social aspect that is important not the media in question. Rather than signing up to every new platform that emerges it is worth spending a little time finding the ones that you enjoy engaging with, and ultimately which ones your customers are using.
Every website we design makes use of good SEO practice, with attention paid to all web content, keywords, alt text, page titles and meta data. We integrate Google Analytics as standard, and provide detailed monthly traffic reports. We can also review existing websites SEO performance and advise on ethical link building strategies.
We can provide a range of e-mail marketing packages to suit a variety of needs. From a simple professionally laid out newsletter template, through to bespoke designed and built campaigns. We can manage large customer databases and provide detailed performance analysis reports.
Whilst any long term SEO plan needs to focus on making gains in the natural listings this process requires time to yield results. Utilising Pay-Per-Click (PPC) advertising can boost website traffic in a short space of time whilst sticking to a set budget. We can set up and manage your PPC advertising to maximise your traffic and conversion rates.
We realise than not every company has access to their own marketing department or online development team. We can assess your current web presence, identify your key competitors and provide a detailed report of what improvements can be made. All set out in a plan of action that is easy to follow and written in plain English.
If you would like to discuss your company’s digital marketing and online development and then get in touch for an informal assessment.