15 May New Work: Accountscom Branding
We’ve worked with Brotherton & Co accountants for a few years now to help refine their core brand and print marketing so were delighted to help the company brand their new cloud accounting platform accountscom. Incoming changes to account reporting under the Make Tax Digital scheme mean that many SMEs will need to change their traditional accounting methods. Brotherton & Co needed to both re-assure existing clients that they can help with the switch over and promote their digital accounting solutions to potential new clients.
We created a separate identity for accountscom with a focus on digital networking and online access. We maintained a clear link to the Brotherton & Co parent branding by adapting their signature oak leaf motif into a network icon and incorporating the company’s existing house colour palette.