ECONOMIC INSIGHT

About This Project

Our Client

Economic Insight is a specialist economics consultancy with extensive experience within competition, regulation and business strategy advice. With clients ranging from blue chip corporations to government and regulatory organisations they use economics to help clients develop business strategies and support key decision making.

Objectives

As part of an ongoing development strategy Into the White were appointed as retained agency to develop print marketing materials, produce a website redesign and provide design support for both print and screen.

Our Response

We created a number of core print marketing materials including a new company brochure, the redesign of publication adverts, Microsoft Office templates and pull up banners. The high specification brochure features several special finishes and different paper stocks to act as a quality introduction to the company’s core services for potential client meetings.

Online we redesigned the core company website in order refresh its visual appearance, add to its core functionality and most importantly improve the user experience across multiple devices.

Categorisation of the publications section of the website in the back-end allowed relevant articles to feed into the core service pages and the homepage for more prominence, along with the ability for potential clients to easily search for articles relevant to their needs. View Website