The Strategy Lab

Company sub-brand, responsive Wordpress website & print marketing design for The Strategy Lab

About This Project

Our Client

Economic Insight is a specialist economics consultancy with extensive experience within competition, regulation and business strategy advice.



As part of an ongoing company development Into the White were appointed to develop a sub-brand identity, website and marketing materials for the Strategy Lab; the strategic planning arm of the parent company.


Our Response

We created a bold new identity for the service that would equally compliment and stand alone from the parent company brand.


Across online and print we developed a large selection of bespoke supporting illustrations to bring to life the experimental nature of the services in a highly visual manner, utilising the core colour palette from the parent brand. Highly targeted marketing activity also included bespoke presentations for conference events and digital brochures. View Website


We Delivered

- Logo Design
- Responsive Website Design
- Custom WordPress Website Build
- Cross Platform & Browser Testing
- Illustration
- Email Advertising
- Microsoft PowerPoint Presentations

Core Branding, Website Design