Developing a more cohesive visual identity via a branding refresh, website overhaul and extensive report templates.
ECONOMIC INSIGHT
CASE STUDY
Economic Insight is a specialist economics consultancy with extensive experience within competition, regulation and business strategy advice. With clients ranging from blue chip corporations to government organisations they use economics to develop business strategies and support key decision making.
CORE ACHIEVEMENTS
10x
INCREASE IN COMPANY REVENUE
15+
MAJOR NEW CLIENT ACQUISITIONS
20+
TEAM MEMBER EXPANSION
KEY CHALLENGES FACED
Lack of assets and cohesion in brand communications
Complex reports requiring visual and structural overhaul
An unbalanced company logo with display issues at small scale both online and in print
Streamlining the onboarding process for graduate recruits
Increase the reach and monitor performance of publications
Distill complex findings and data into easily digestible executive summaries
Through extensive consultation we defined the historical issues of the core brand assets to refine the previous logo, colour palette and typography.
We created a comprehensive set Microsoft Office templates with usage guidance to allow team members to create reports, presentations and infographics on tight deadlines without compromising brand consistency or visual impact.
We extended the brand refresh to a number of core print marketing materials including the redesign of advertisements, publications, graduate recruitment packs and exhibition materials.
Online we redesigned the core company website in order refresh its visual appearance, add to its core functionality and most importantly improve prominence of the extensive publications section.
THE ACTION PLAN
Branding Refresh
Website Design
Website Maintenance
Company Showcase Brochures
Print Advertising
Exhibition Materials
MS Office Templates
Recruitment Packs
Infographics
Business Stationery
Publication Design
Event Invitations
THE RESULTS
Year on year revenue and team growth
Company revenue has increased tenfold in the decade we have been working with Economic Insight with new client wins resulting in a quadrupling of consultants employed.
Our branding refresh expanded a cohesive set of assets for use on screen and in print. The revised company logo is more practical for size and colour restricted applications such as corporate merchandise printing.
More practical brand assets
Engaging senior stakeholders
An updated collection of cohesively branded infographics, charts and diagrams has provided easily digestible, visual led executive summaries for higher-level stakeholder reviews.
Successful graduate recruitment scheme
Our recruitment fair display materials and company introduction literature helped launch a successful annual graduate recruitment process that has seen several recruits advance to more senior roles within the company.
Reduced formatting time for publications
Our comprehensive report and presentation templates have optimised publication creation. Decreasing formatting time enables team members to focus on the publication content and help meet tight deadlines.
Increase in publication readership
The redesigned website highlights the extensive publication archive. The inbuilt analytics dashboard allows team members to monitor publication backlinks from other industry websites and download numbers.
"Into the White produced a superb looking website and marketing material for us in a very short space of time. They struck just the right balance between giving us the opportunity to influence the design and pushing the process forward to meet our deadlines."
James Harvey, Director